For brands
Terms in DMs, deliverables in email, payments in a spreadsheet, and always someone to chase. UpShout puts each collaboration on one page with the same six steps, tells you whose move it is, and follows up with the creator when the move is theirs.
No subscription, no seats. 5% per collaboration, never more than $20. Try us free - zero fee on first collab.
Not a checklist you work through alone. At every step the app tells you and the creator whose move it is, drafts what needs sending, writes down what you agree, and follows up when someone goes quiet. Same six steps, same record, both sides.
Invite the ones you already work with by handle and email, or search millions of influencers and creators on Instagram, TikTok and YouTube by followers, niche and country.
What you're paying for, by when, for how much, and the lines that must be in the post.
We draft the email from your brief and send it in your name. The creator reads the terms without an account.
Chat opens. The creator can ask for changes; you hold the pen. One tap on Accept and it's agreed.
The creator posts and sends the link. You have 48 hours to accept or ask for a correction.
Pay the creator in UpShout by credit or debit card, or pay them yourself. Paid in UpShout, the creator gets the full amount through Stripe.
The search (50 free lookups a month) is one step of the workflow, not a separate tool: a result becomes a brief, an invitation and a record without leaving the page. Each collaboration gets its own page; the list shows which ones need your move. Skincare, supplements, apparel, food and drink, pet, home, apps: the steps are the same.
You set the lines that must be in the post; the rest you talk through in chat, on the same page as the terms. No scrolling back through DMs to find what was said.
Whatever you both say yes to is saved in the background, in plain words, version by version, and each of you can see it at any time. When the collaboration is done, download the record as a PDF and file it.
Every new creator is a stranger, on both sides. On UpShout neither of you has to take the other's word for it, which is also why creators you invite tend to accept faster.
The creator sees your terms, and that a card is on file, before they accept. You see exactly what was agreed. Nothing is charged until the creator delivers, and you decide only after you've checked the post. Every version, every yes, every decision is kept where both of you can see it. If anyone ever asks "what did we agree?", the answer is in the record.
Both of you see the same thing, so nobody has to wonder.
When the post is live you get an email. Look at it next to the agreed list, accept or ask for a correction. 48 hours; silence counts as accepted, so nothing sits waiting on you forever.
Then pay in UpShout by card if you like: the creator is paid in full through Stripe from your saved card. Paying through UpShout is a convenience; you can also pay the creator yourself. No invoices to collect, no transfers to make, no payout details to keep.
Two correction rounds are included. After that you can accept, or close without paying.
If you'd rather pay for reach, choose views in the brief. The creator confirms the views they expect; seven days after posting they send the count with a screenshot, and the amount is worked out from it.
Three outcomes, decided up front: a big miss is paid at a reduced rate, in range is paid per view, overdelivery is capped. Nothing to argue about on day seven.
120%, 40% and 75% are your defaults. Change them in the brief; they're written into the terms the creator accepts.
No subscription, no seats, no minimum. Run one collaboration a month or twenty. UpShout's fee is 5% of the creator's amount, never more than $20. The creator receives the full amount; one UpShout fee invoice per collaboration for your books.
The same way as anyone: UpShout drafts the first message from your brief and sends it in your name, with the fee behind the link rather than in the message. If they go quiet, UpShout follows up.
Only to accept the terms. They read your full terms at the invitation link without an account. Joining is free for creators and takes a minute; the next collaboration with the same creator starts from their page.
Ask for a correction within 48 hours and say which line it misses. The creator fixes it and a new 48-hour check starts. Two correction rounds are included; after that you can accept, or close without paying.
The post counts as accepted. We email you when the clock starts and again with 12 hours left. You confirm this rule once, before the first delivery.
Yes. The creator confirms the views they expect; seven days after posting they send the count with a screenshot. You pay for the views reached, up to 120% of the expected number. If the count misses it by more than 40%, you pay 75% of the rate. All three are your defaults and adjustable in the terms.
Paying through UpShout is a convenience, and you can always pay the creator yourself instead. Nothing is charged until the creator delivers. When you pay in UpShout, the creator is paid in full through Stripe from your saved card when you click Pay, after your check. Stripe's standard card processing is added to the creator's payment only. UpShout's own fee is separate: 5% of the creator's amount, never more than $20, with nothing added to it. The fee is taken when you pay, when you mark the collaboration paid outside UpShout, or automatically a week after you accept the work. We email you before that.
You choose in the brief: repost on your own channels, or also use it in paid ads. Rights transfer when the creator receives the agreed payment. That is between you and the creator: payments can be made outside UpShout, and UpShout does not track them.
Yes. Each one has its own page and its own record. Your list groups them into needs your move, in progress and completed, so you open the ones waiting on you first.
Brands based in the United States, paying creators who are based in the United States. You confirm this when you create your brand account; the creator confirms it when they opt in. Payments run through Stripe accounts in the US, and UpShout checks the location on both sides. Creators can be on Instagram, TikTok or YouTube, or make content for your own channels.
The accepted terms are the agreement. Every version, every acceptance and every decision is in the record, which both sides can download as a PDF.
UpShout is a collaboration platform for creators and brands. For brands that already run creator collaborations (influencer collaborations, sponsored posts, UGC), it is a tool that manages every collaboration the same way on one page: finding the creator (a search across millions of influencers and creators on Instagram, TikTok and YouTube, or an invitation by handle and email), brief, invitation, agreement in chat, the creator's post, a 48-hour check, optional payment through UpShout by card (or outside UpShout), and a record of what was agreed that both sides can see and download as a PDF. A list shows which collaborations need the brand's move; when the next move is the creator's, UpShout follows up with them.
It is built for small brands and small businesses in skincare, supplements, apparel, food and drink, pet, home, baby, handmade and apps, working with creators on Instagram, TikTok and YouTube. Pricing: no subscription and no seats; 5% of the creator's fee per collaboration, capped at $20; the brand's first collaboration carries no UpShout fee. Paying the creator through UpShout by card is optional; brands can also pay outside UpShout. Nothing is charged until the creator delivers. Available to US brands and US creators.
Updated 9 November 2026.
Find, brief, invite, agree, check, pay. Whose move it is, always visible. The chasing done for you.
UpShout is a collaboration platform for creators and brands. Creators find audience-matched partners for shoutout exchanges and collaborations, free. Brands run paid creator collaborations step by step, with clear terms, a 48-hour check and a record both sides can see.