For brands
Your first paid creator collaboration, guided from brief to paid.
Find the creator, write the brief, invite them, agree the terms, check the post, pay. UpShout tells you whose move it is at every step. When the next move is the creator's, UpShout follows up with them, so you don't have to.
No subscription. 5% per collaboration, never more than $20. Try us free - zero fee on first collab.
How do I collaborate with an influencer? Six steps, and UpShout runs them with both of you.
Not a checklist you work through alone. At every step the app tells you and the creator whose move it is, drafts what needs sending, writes down what you agree, and follows up when someone goes quiet. Same six steps, same record, both sides.
- 1
Find the creator
Search millions of influencers and creators on Instagram, TikTok and YouTube by followers, niche and country, or invite anyone you already follow by handle and email.
- 2
Brief and terms
What you're paying for, by when, for how much, and the lines that must be in the post.
- 3
Invite
A professional outline, not a DM: what you need, the terms, the date, at one link. We draft it from your brief and send it in your name; the creator reads everything without an account.
- 4
Agree
Chat opens. The creator can ask for changes; you hold the pen. One tap on Accept and it's agreed.
- 5
Check
The creator posts and sends the link. You have 48 hours to accept or ask for a correction.
- 6
Pay
One click, one charge to your card. The creator gets the full amount through Stripe.
The search is the start, not the point: 50 free lookups a month, no contact details shown until you send an invitation, and every result flows straight into the same guided steps. Built for small product brands: skincare and beauty, supplements, apparel, food and drink, pet, home, baby, handmade shops, apps.
What you agree is always clear to both sides.
You say what matters: the #ad disclosure, the mention, the link, how long the post stays up. The rest you talk through in chat, like you would anyway.
Whatever you both say yes to is saved in the background, in plain words, and each of you can see it at any time. No contract to write. No "but you said" later. Download it as a PDF whenever you need it.
- #ad disclosure in the caption
- Mention your brand account
- Say "fragrance-free and safe for sensitive skin"
- Link in bio for 7 days
Working with someone you've never met, without the leap of faith.
Most creator deals rest on trust between two people who've never met. The usual worry: you pay and nothing happens, or they post and nobody pays. On UpShout neither of you has to take the other's word for it.
The creator sees your terms, and that a card is on file, before they accept. You see exactly what was agreed, and you pay only after you've checked the post. Every version, every yes, every decision is kept where both of you can see it. If anyone ever asks "what did we agree?", the answer is one click away.
- Terms v2 · agreed 3 Oct
- Your card on file
- Reel posted 10 Oct
- Your check · 29 h left
- Terms v2 · agreed 3 Oct
- The brand's card on file
- Reel posted 10 Oct
- The brand's check · 29 h left
Both of you see the same thing, so nobody has to wonder.
You pay only after you've checked the post.
When the post is live you get an email. Open it, look at it next to the agreed list, and accept or ask for a correction. You have 48 hours; if you do nothing, it counts as accepted.
Then one click. Nothing is charged before you decide, not when the creator accepts, not on a schedule.
Two correction rounds are included. After that you can accept, or close without paying.
Can I pay an influencer per view? Yes, with rules you both can see.
If you'd rather pay for reach, choose views in the brief. The creator confirms the views they expect; seven days after posting they send the count with a screenshot, and the amount is worked out from it.
Three outcomes, decided up front: a big miss is paid at a reduced rate, in range is paid per view, overdelivery is capped. Nothing to argue about on day seven.
120%, 40% and 75% are your defaults. Change them in the brief; they're written into the terms the creator accepts.
How much does it cost to pay an influencer for a post?
No subscription, no seats, no minimum. UpShout's fee is 5% of the creator's amount, never more than $20, plus standard card processing charges. All of it is charged to you; the creator receives the full amount.
Questions small brands ask about working with influencers
How do I start influencer marketing for a small business?
Start with one creator and one post, not a campaign. Find the creator, decide what you're paying for, the lines that must be in the post, the date and the fee; invite the creator; agree the terms; check the post when it's live; pay. UpShout walks you through exactly those steps, so you don't need an agency or a platform subscription to run your first one.
How do I find influencers for my brand?
Inside UpShout, step 1 is a search across millions of influencers and creators on Instagram, TikTok and YouTube: filter by platform, follower range, niche, country and a word in their bio, and see followers and engagement rate for each. You get 50 free lookups a month. Pick someone and the brief opens for them; UpShout finds their verified contact address in the background and only uses it when you send the invitation. If you already know who you want, skip the search and invite them by handle and email.
How much does influencer marketing cost for a small brand?
A micro influencer (10,000–100,000 followers) typically charges $100 to a few hundred dollars for one Reel or TikTok; content for your own channels is often less. On UpShout the only other costs are 5% of the creator's fee, capped at $20, plus standard card processing charges; no subscription. A $300 post costs you $324.72 all in, a $700 post $741.81, and your first collaboration carries no UpShout fee.
Why do influencers ignore my messages, and how do I recruit the ones I want?
Creators get a dozen "let's collab" DMs a week with no detail and no money mentioned. The ones you want reply to a professional outline: who you are, why them, what you need (one Reel, by when), that the terms and fee are ready, and a single link where they can read all of it. UpShout drafts that message from your brief, sends it in your name, and follows up if they go quiet. Inviting a creator to a workflow with written terms, rather than a thread, is itself the signal that you're serious.
How do I approach a creator?
Say what you'd like and roughly when, not the fee. UpShout drafts that first message from your brief and sends it in your name; the creator reads the full terms, fee included, at the link, without an account. If they go quiet, UpShout follows up.
Does the creator need an UpShout account?
Only to accept. They read your full terms at the invitation link without one. Joining is free for creators and takes a minute.
What if the post is wrong?
Ask for a correction within 48 hours and say which line it misses. The creator fixes it and a new 48-hour check starts. Two correction rounds are included; after that you can accept, or close without paying.
What if I miss the 48 hours?
The post counts as accepted. We email you when the clock starts and again with 12 hours left. You confirm this rule once, before the first delivery.
Can I pay per view instead of per post?
Yes. The creator confirms the views they expect; seven days after posting they send the count with a screenshot. You pay for the views reached, up to 120% of the expected number. If the count misses it by more than 40%, you pay 75% of the rate. All three are your defaults and adjustable in the terms.
When is my card charged?
Only when you click Pay, after your check. Never when the creator accepts, never on a schedule.
Can I reuse the content?
You choose in the brief: repost on your own channels, or also use it in paid ads. Rights transfer when payment is sent.
Who can use UpShout for brands?
Brands based in the United States, paying creators who are based in the United States. You confirm this when you create your brand account; the creator confirms it when they opt in. Payments run through Stripe accounts in the US, and UpShout checks the location on both sides. Creators can be on Instagram, TikTok or YouTube, or make content for your own channels.
Is there a contract?
The accepted terms are the agreement. Every version, every acceptance and every decision is in the record, which both sides can download as a PDF.
What is UpShout for brands?
UpShout is a collaboration platform for creators and brands. For brands, it is the simplest way to start influencer marketing: a tool for running a paid creator collaboration (also called an influencer collaboration, influencer campaign or sponsored post) step by step, from finding the creator to paying them. It includes a search across millions of influencers and creators on Instagram, TikTok and YouTube (by followers, niche and country; 50 free lookups a month) and a professional outreach message drafted from your brief. You write the brief, UpShout drafts and sends the invitation, you agree the terms in chat, the creator posts, you check the post within 48 hours, and you pay with one click. Everything both sides agree is saved where both can see it and can be downloaded as a PDF.
It is built for small brands and small businesses, often running their first collaboration, in skincare, supplements, apparel, food and drink, pet, home, baby, handmade and apps. It works with creators on Instagram, TikTok and YouTube, and with content made for the brand's own channels. Pricing: no subscription; 5% of the creator's fee per collaboration, capped at $20, plus standard card processing charges; the brand's first collaboration carries no UpShout fee. The creator receives the agreed amount in full. Available to US brands and US creators.
Updated 7 November 2026.
Your first collaboration, start to finish.
Find, brief, invite, agree, check, pay. Everything you agreed, clear to both sides.
UpShout is a collaboration platform for creators and brands. Creators find audience-matched partners for shoutout exchanges and collaborations, free. Brands run paid creator collaborations step by step, with clear terms, a 48-hour check and a record both sides can see.