What to do when an influencer doesn't post, or posts the wrong thing

Updated 8 November 2026.

If an influencer doesn't post by the agreed date, write once, in the same place the terms live, asking for a new date; if there's no answer within a few days, close the collaboration and don't pay. If the post is up but misses an agreed line, ask for a correction and name the line; one or two correction rounds are normal. The protection in both cases is the same: pay after the post is checked, never before.

When they go quiet before posting

Creators get sick, have launches, lose track. One message: "The Reel was due Tuesday, is there a new date that works?" Most reply. If not, a second message a few days later saying you'll close the collaboration on a date. Then close it. Nothing is lost but time, provided you haven't paid.

When the post is wrong

Check it against the lines you agreed, not against what you imagined. If the #ad is missing, the handle is wrong, or the phrase isn't there, ask for a correction and say exactly which line. Give them a short window. Two rounds is reasonable; after that, accept it or close without paying.

When it's just not what you pictured

If the post meets every line you agreed, it's done, and you pay. The lesson goes into the next brief, not into this payment. Creators talk to each other, and "paid promptly, even when it wasn't my favourite" is the reputation you want.

How UpShout helps

The creator posts and sends the link; you have 48 hours to accept or request a correction, naming the line; two correction rounds are included; after that you can accept or close without paying. Nothing is charged until you click Pay. If the creator goes quiet, UpShout follows up with them. Create a brand account

Questions people ask

Can I get my money back if the influencer doesn't post? If you paid up front, only by asking. That's why the fair arrangement is post first, check, then pay.

How long should I give an influencer to fix a post? 48 hours is reasonable for a caption or link fix; a re-shoot may need a week.

Should I leave a bad review or warn other brands? Close the deal and move on. Keep your record; it's what matters if there's ever a dispute.